[VIDEO] IMPACT YOUR WORLD: CHRISTINA AGUILERA

[TWITVID] @THEREALXTINA: 'HERE'S MY NEW @WLDHUNGERRELIEF PSA FOR @YUMBRANDS!'

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[NEWS] CHRISTINA AGUILERA LENDS POWERFUL VOICE FOR WORLD HUNGER RELIEF THIS SEPTEMBER

MUMBAI: Yum! Brands, the world’s largest restaurant company and parent of KFC and Pizza Hut, announced that multi-Grammy Award winner and pop superstar Christina Aguilera is giving hunger a powerful voice by filming a new Public Service Announcement for the Company’s World Hunger Relief effort that benefits the United Nations World Food Programme (WFP) and other hunger relief agencies.



Yum! Brands’ annual fall World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning 110 countries, approximately 38,000 KFC, Pizza Hut and Taco Bell restaurants and more than one million employees, to raise awareness, volunteerism and funds for WFP and others. Consumers can visit www.FromHungertoHope.com or donate in the restaurants this fall.



There are nearly 1 billion hungry people around the world today. Hunger and malnutrition are the number one risk to health worldwide – greater than AIDS, malaria and tuberculosis combined. Among the key causes of hunger are natural disasters, conflict, poverty, poor agricultural infrastructure and over–exploitation of the environment. Despite significant economic progress in the past decade, India is home to about 25 percent of the world's hungry poor.



“As a mother, the idea that even one child could go to bed hungry is unacceptable and that's why I'm so passionate about fighting global hunger. I'm excited about my new PSA for World Hunger Relief and hope it will raise more awareness about the issue and move millions of people from hunger to hope." said Christina Aguilera, the global ambassador for “Yum! Brands World Hunger Relief effort.



Christina has served as global spokesperson for Yum! Brands’ World Hunger Relief effort since 2009 where her participation has helped raise nearly $50 million for WFP and other hunger relief agencies. She also serves as an “Ambassador Against Hunger” for WFP where she has traveled on relief trips with the organization.



“The fact that India alone is the home to a quarter of the world’s undernourished population is disheartening. Every year through various awareness and fund raising initiatives across the country, we address this grave issue. In 2010 we raised Rs 1 crore through our brands Pizza Hut, PHD, KFC and Taco Bell and every rupee raised was directed towards United Nations Food Program’s operations for fighting hunger in India. This year we aim to make the initiative bigger through on-ground events and even the digital media.” said Niren Chaudhary, Managing Director - India at Yum! Brands.



In an attempt to make this initiative bigger and stronger, the Yum! family in India will once again come together this September to spread the awareness and generate funds to help more families across the country to lead a more healthy life.



Since World Hunger Relief launched in 2007, Yum! has collected nearly $85 million, more than one million of the Company’s employees, franchisees and their families have volunteered more than 21 million hours to aid hunger relief efforts in communities worldwide. The effort has helped WFP and other hunger relief organizations to provide over 350 million meals and save the lives of millions of people in remote corners of the world.



WFP is the largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries.



Source: Radio&Music

[NEWS] CHRISTINA AGUILERA RECORDS LULLABY FOR YUM BRANDS HUNGER RELIEF CAMPAIGN

As famine ravages Africa, Grammy Award-winning vocalist Christina Aguilera has a new video geared to helping the fight against world hunger.

It will show her singing a lullaby to a group of children with lyrics that stress the need to care about people who don’t have enough to eat.

The video stems from Aguilera’s work as a global spokeswoman for YUM! Brands Inc., which owns thousands of KFC, Taco Bell and Pizza Hut restaurants worldwide. The company set up the public-service video, scheduled to air on U.S. television beginning in September, as part of its 4-year-old campaign against world hunger.

“After I had my son, Max, I knew I wanted to get involved in causes that help children,” said Aguilera by e-mail about her 3-year-old son. “When I learned how millions of children go to bed hungry, my only response was, ‘What can I do to help?’”

Aguilera, a spokeswoman for YUM Brands’ World Hunger Relief program since 2009, said, “We tried to incorporate a classic lullaby but give it a new twist.” The company declined to provide a title or lyrics for the song.

Aguilera has sold about 50 million albums worldwide and has served as a co-star and coach on NBC’s “The Voice.” Since joining Yum Brands’ efforts, the 30-year-old Staten Island, New York, native has helped the company raise about $50 million. Proceeds go to the United Nations World Food Programme.

She will also appear in KFC, Pizza Hut and Taco Bell ads promoting the hunger-relief campaign. “Christina is an incredible humanitarian,” Jonathan Blum, a YUM Brands senior vice president in Louisville, Kentucky, said by phone. “She’s using her status to create awareness for hunger relief.”

FAST-FOOD EMPIRE

The company is one of the world’s largest restaurant operators, with 38,000 outlets in 110 countries. Its Harvest program has donated more than $500 million of food to the hungry in the U.S.

Since launching its World Hunger Relief initiative in 2007, it has raised about $85 million for the World Food Programme and other relief organizations, Blum said. As part of her ambassadorial work, Aguilera traveled to Haiti last year after the January earthquake to observe hunger- relief efforts firsthand, Blum said.

“In order to effect great change, we need to look at how we can help those in our own communities as well as globally,” Aguilera said. “We take food for granted, but it isn’t a luxury for many people.”

Source: Boomberg

[VIDEO] CHRISTINA AGUILERA MAKES AN APPEAL FOR THE HORN OF AFRICA

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World Food Programme:

With famine in southern Somalia and more than 13 million people in desperate need of food assistance in the region, countless lives hang in the balance. Just 50 US cents per day is enough to feed a hungry child or mother on the edge of survival.

We urgently need more resources to expand our emergency relief operation.

TO MAKE A DONATION PLEASE CLICK HERE

[NEWS] CHRISTINA AGUILERA LENDS POWERFUL VOICE IN NEW PUBLIC SERVICE ANNOUCEMENT

07.27.2011– Yum! Brands (NYSE: YUM), the world’s largest restaurant company and parent of KFC, Pizza Hut and Taco Bell, announced today that multi-Grammy Award winner and pop superstar Christina Aguilera is giving hunger a powerful voice by filming a new PSA for the Company’s World Hunger Relief effort that benefits the United Nations World Food Programme (WFP) and other hunger relief agencies.

Aguilera will appear in the new PSA as well as advertising, online efforts and posters made possible by KFC, Pizza Hut and Taco Bell to be released this fall. She has served as global spokesperson for Yum! Brands’ World Hunger Relief effort since 2009 where her participation has helped raise nearly $50 million for WFP and other hunger relief agencies. She also serves as an “Ambassador Against Hunger” for WFP where she has traveled on relief trips with the organization to Haiti and Guatemala.

There are nearly 1 billion hungry people around the world today. Hunger and malnutrition are the number one risk to health worldwide – greater than AIDS, malaria and tuberculosis combined.

“As a mother, the idea that even one child could go to bed hungry is unacceptable and that’s why I’m so passionate about fighting global hunger,” said Aguilera. “I’m excited about my new PSA for World Hunger Relief this fall and hope it will raise more awareness about the issue and move millions of people from hunger to hope.”

Yum! Brands’ annual fall World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning 110 countries, 38,000 KFC, Pizza Hut and Taco Bell restaurants and over one million employees, to raise awareness, volunteerism and funds for WFP and others. Consumers can visit www.FromHungertoHope.com or donate in the restaurants this fall. Every U.S. dollar raised will go directly towards WFP’s operations to fight hunger around the world.

“Christina is raising tremendous attention to the critical global hunger problem and inspiring others to become part of the solution,” said David Novak, Chairman and CEO, Yum! Brands, Inc. “We are extremely thankful for her continued partnership in the fight against hunger to save millions of lives.”

Since World Hunger Relief launched in 2007, more than one million of the Company’s employees, franchisees and their families have volunteered more than 21 million hours to aid hunger relief efforts in communities worldwide. The effort has raised nearly $85 million for WFP and other hunger relief organizations and is helping to provide over 350 million meals and save the lives of millions of people in remote corners of the world.

Yum! is also addressing hunger across the U.S. through its Harvest program. Since its launch over a decade ago, Harvest has become the largest prepared-food donation program in the world. Through Harvest, Yum! has donated over 125 million pounds of food, with a value of over $500 million, to those at risk of hunger in the U.S. The Company also has been the primary sponsor of the Dare to Care Food Bank in Louisville for nine years, and has donated nearly $8 million to this local agency.

Yum! Brands, Inc., based in Louisville, Ky., is the world’s largest restaurant company in terms of system restaurants with approximately 38,000 restaurants in more than 110 countries and territories. The company is ranked #214 on the Fortune 500 List, with revenues of more than $11 billion in 2010. Four of the company’s restaurant brands – KFC, Pizza Hut, Long John Silver’s and Taco Bell – are the global leaders of the chicken, quick–service seafood, pizza and Mexican–style food categories. A&W Restaurants is the longest running quick–service franchise chain in America. Outside the United States, the Yum! Brands system opened approximately four new restaurants each day of the year, making it a leader in international retail development. The Company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns.

WFP is the largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries. For more information, visit www.wfp.org.

Source: PitchEngine

[TWEET] @THEREALXTINA: 'JUST FILMED NEW PSA FOR...'

[PHOTO] CHRISTINA AGUILERA: 'WORLD HUNGER RELIEF' PSA

Check out this first look of Christina Aguilera filming a new PSA for Yum Brands’ World Hunger Relief campaign in Los Angeles.



The 30-year-old singer is helping to fight hunger with a new effort launching this fall, benefiting the UN World Food Programme and other hunger-relief agencies.



“As a mother having a 3-year-old son [Max], it’s important for me to get involved and show this example to him. He has so many opportunities in front of him … you want to do all in your power to help them thrive so every child deserves that opportunity as well,” Christina told Access Hollywood.



Source: JustJared

[VIDEO] ON SET: NEW 'WORLD HUNGER RELIEF' PSA

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[NEWS] CHRISTINA WILL BE HONORED TODAY AT VARIETY'S FIRST ANNUAL 'POWER OF WOMEN'

Multi-Grammy Award winner and pop superstar Christina Aguilera will be honored today at Variety’s first annual Power of Women luncheon for her philanthropic efforts to fight hunger as global spokesperson for Yum! Brands, KFC, Pizza Hut and Taco Bell’s annual World Hunger Relief campaign (http://www.fromhungertohope.com). Variety is recognizing Aguilera, along with seven other of Hollywood’s most philanthropically impactful women in entertainment, who through her efforts, has made a significant difference to the World Hunger Relief campaign.



The goal of Variety’s Power of Women is to honor high profile women, such as Christina Aguilera, in order to inspire and empower women everywhere to get involved and give back. Christina will be honored specifically for her work with Yum! Brands’ World Hunger Relief effort. The exclusive luncheon will host four-hundred invite-only guests made up of Hollywood insiders and talent, to celebrate, support and pay tribute to Aguilera and others in the entertainment industry for utilizing their positions to further awareness and affect change for various charitable causes.



"As a mom, I can’t accept that even one child could go hungry or that a child dies every six seconds from hunger. That’s why I’m so passionate about this cause,” said Aguilera. "World Hunger Relief makes a huge difference by providing relief for millions of hungry people, especially schoolchildren in developing countries. I hope by lending my voice to this cause I can raise awareness and move millions of people and children from hunger to hope,” added Aguilera.



"We congratulate Christina for her recognition at Variety’s Power of Women for her passion to fight world hunger,” said David Novak, Chairman and CEO, Yum! Brands, Inc. "We are thankful for Christina’s partnership to help us raise attention to the critical hunger issue and save millions of lives.”



Yum! Brands’ annual World Hunger Relief campaign is the world’s largest private sector hunger relief effort, spanning 110 countries, 36,000 KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food restaurants and over one million employees, to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies.



Aguilera is raising awareness of the hunger issue by appearing in the World Hunger Relief campaign’s new global public service announcement and advertisement, made possible by KFC, Pizza Hut and Taco Bell, that will start airing at the end of September. The black and white PSA captures Aguilera, accompanied by a guitarist, attracting a crowd on a busy corner in Los Angeles as she sings Beautiful to raise money for hunger relief. Graphics illustrate that everyone can do something to help, "all it takes is a dollar and you, hope is in your hands.” The new :15, :30 and :60 second PSA was created by DraftFCB in Chicago, directed by the award-winning Phil Joanou and edited by Beast in Los Angeles.



Aguilera will also appear in World Hunger Relief restaurant posters with the quote, "Together, we have the power to save lives and go from hunger to hope” and online efforts, including the campaign’s web site FromHungertoHope.com. Consumers can log on to FromHungertoHope.com or go to any KFC, Pizza Hut, Taco Bell, Long John Silver’s or A&W All-American Food restaurant to donate (no purchase necessary).



Global hunger has reached epic proportions this year – with more than 1 billion hungry people around the world – due to the convergence of the global economic slowdown; high food prices; increased competition for products that produce energy; severe droughts and floods due to climate change; and increasing demand from growing economies in Asia and South America.



World Hunger Relief kicks off its month-long campaign in the U.S. starting Sept. 24 (Long John Silver’s/A&W All-American Food), Sept. 27 (Pizza Hut), Sept. 28 (KFC) and Oct. 8 (Taco Bell). The Yum! Foundation will be covering WFP’s administrative fee so that funds collected online and at its restaurants will go directly towards feeding poor school children in the developing world and helping villages become self-sustainable. Every U.S. dollar raised will provide four meals for hungry children.



Since World Hunger Relief launched in 2007, more than 1 million of the Company’s employees, franchisees and their families have volunteered more than 9 million hours to aid hunger relief efforts in communities worldwide. The effort has raised $36 million for WFP and other hunger relief organizations and is helping to provide approximately 160 million meals and save the lives of about 4 million people in remote corners of the world.



Yum! Brands, Inc., (NYSE:YUM) based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in over 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of the Company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican–style food and quick–service seafood categories, respectively. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it a leader in international retail development. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns.



Christina Aguilera is one of the most successful recording artists of the past decade, selling more than 42 million records worldwide. Aguilera’s 1999 self–titled debut album spawned three #1 singles on the Billboard Hot 100. Aguilera has won four GRAMMY Awards and one Latin GRAMMY Award.



WFP is the world’s largest humanitarian agency fighting hunger worldwide, and the United Nations’ frontline agency for hunger solutions. In 2009, WFP aims to feed 108 million people in 74 countries.

[PHILANTHROPY] AGUILERA RAISES AWARENESS OF HUNGER ISSUE

Aguilera Raises Awareness of Hunger Issue by Appearing in PSA, Advertising, Posters and Online Campaign

Louisville, KY, July 15, 2009 – Yum! Brands announced today that five-time Grammy Award winner Christina Aguilera is giving hunger a powerful voice by becoming the global spokesperson for World Hunger Relief. Aguilera will help raise awareness of the hunger issue this fall by appearing in a new public service announcement, advertising and posters made possible by KFC, Pizza Hut and Taco Bell. She will also get the message out by appearing on the World Hunger Relief web site, FromHungertoHope.com, and in other online hunger relief efforts.

Global hunger has reached epic proportions this year with more than 1 billion people starving around the world due to the convergence of the global economic slowdown; high food prices; increased competition for products that produce energy; severe droughts and floods due to climate change; and increasing demand from growing economies in Asia and South America.
“It’s unacceptable a child dies every six seconds somewhere around the world from hunger,” said Aguilera. “By lending my voice for World Hunger Relief, I hope to raise awareness about the issue and move people from hunger to hope.”

Yum! Brands annual World Hunger Relief campaign is the world’s largest private sector hunger relief effort to raise awareness, volunteerism and funds to benefit the United Nation’s World Food Programme (WFP) and other hunger relief agencies. More than 36,000 company and franchised KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food restaurants located in more than 110 countries participate in the World Hunger Relief.

“We are extremely excited about Christina’s passion to join the fight against hunger,” said David Novak, Chairman and CEO, Yum! Brands, Inc. “Christina’s global iconic status will raise tremendous attention to this critical issue, and more importantly, will save millions of lives.”

Since the World Hunger Relief launched in 2007, more than one million of the Company’s employees, franchisees and their families have volunteered more than nine million hours to aid hunger relief efforts in communities worldwide. The effort has raised $36 million for the WFP and other hunger relief organizations and is helping to provide approximately 160 million meals and save the lives of about 4 million people in remote corners of the world, where hunger is the most prevalent.

At the Clinton Global Initiative last year, Yum! Brands pledged to do the following over the next few years: raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States and use the Company’s marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution.

Yum! and its brands have been committed to fighting hunger for more than a decade by donating more than $46 million of prepared food annually to the underprivileged in the United States. Since the company went public in 1997, it has donated more than $500 million of its food to hunger relief agencies in the U.S.

Yum! Brands, Inc., (NYSE:YUM) based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in over 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s are the global leaders of the chicken, pizza, Mexican style food and quick service seafood categories, respectively. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it the leaders in international retail development. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns. For the second year, the company launched the world’s largest private sector hunger relief effort in partnership with the United Nations World Food Programme and other hunger relief agencies. To date, this effort is helping to save approximately 4 million people in remote corners of the world, where hunger is most prevalent.

Christina Aguilera is one of the most successful recording artists of the past decade, selling more than 42 million records worldwide. Aguilera’s 1999 self-titled debut album spawned three #1 singles on the Billboard Hot 100. Aguilera has won four GRAMMY Awards and one Latin GRAMMY Award.

WFP is the world’s largest humanitarian agency and the United Nations frontline agency for hunger solutions. In 2009, WFP aims to feed 105 million people in 74 countries.

Click Link: http://www.fromhungertohope.com/

Source: ChristinaAguilera.com