Wednesday, November 24, 2010

'DANCING WITH THE STARS' SCORES IT'S HIGHEST RATINGS IN SIX YEARS TRENDING AN UPWARDS OF 23%, #1 SPANNING WIDE MARGINS

"ABC waltzed to victory for the night in both in adults 18-49 and total viewers as the Dancing with the Stars finale averaged a 5.3 rating with adults 18-49 and over 24 million total viewers between 9p-11p. That’s up 23% from last fall’s finale."
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"The final Nielsen ratings for last night are in, and the Bristol Palin-fueled Dancing With The Stars (23.7 million, 4.9/13 in adults 18-49) posted the strongest results for a Dancing performance finale in six seasons, since the fifth cycle's Monday finale in November 2007. (Dancing airs two cycles every broadcast season.) Versus last year, the show was up by 3.3 million viewers and by 23% in 18-49. "
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"The finale, in the overnight rating numbers (which may improve slightly when the national numbers arrive later Wednesday), attracted a huge audience of 24.1 million viewers, way up from the total that watched last fall, 19.3 million."
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"More than 24.1 million people tuned in to Dancing with the Stars to see if Bristol Palin would win (she didn’t), which helped ABC to achieve its most-watched Tuesday in three years. The two-hour finale won its time period in viewers and adults 18-49 (5.3 rating/15 share) and finished as the night’s No. 1 show by wide margins over CBS’ NCIS and Fox’s Glee, according to preliminary results."
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"The show even gained viewers and young adults throughout the broadcast: In the final half hour, the show lured 26.4 million viewers and posted a 6.0/17 in 18-49. Each 18-49 ratings point represents 1.3 million. The results show brought another 4.8 million viewers to ABC compared to last year and posted a 23% gain in the key demo. That was also the finale’s biggest audience in six seasons and its best demo rating in five seasons."

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